WILD STRAND
BRAND DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN
passion project ✸
The Project
Wild Strand is a luxury haircare brand focused on making self-care indulgent and effortless. With a mission to blend nature and science, the goal was to design an identity that felt warm, premium, and refreshing.
Every creative choice was made to highlight the brand’s natural ingredients and bold personality, helping Wild Strand stand out as the go-to choice for customers.
Wild Strand's Brain
Every brand has a brain: its own personality, perspective, and way of showing up. The job of the design is to bring that brain to life visually. Here's some decisions we made based on Wild Strand's Brain
It's Wild at Wild Strand
The “i” was manipulated feel wavy and wild while still keeping the logo clean and confident.
premium, not pretentious
Minimal layouts and warm retro tones strike the balance between indulgent and down-to-earth. It's premium, but never out of reach.
It has a signature Orange scent
Translating the product’s signature orange scent into something visual making it feel refreshing before you’ve even opened the bottle.
The Colour Palette
Wild Strand’s palette was designed to feel vibrant and grounded at the same time. We used citrus-inspired oranges to communicate freshness and energy, paired with rich browns and neutrals to add warmth and balance.
The palette supports the brand’s sensory identity so it doesn’t just look good but feels good, too.
Want to see the Guidelines?
Brand guidelines are a document given at the end of every project. It's like a digital rulebook on how to and how not to use the visual identity. Want to see an example?
