ELIXIR GYM
BRAND DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN
The Project
Elixir is a female-focused gym empowering women through efficient workouts, education, and a supportive community.
The brand needed to feel approachable for first-time gym-goers while celebrating strength and individuality. We built an identity that’s confident, compassionate, and unapologetically feminine.
Elixir's Brain
Every brand has a brain: its own personality, perspective, and way of showing up. The job of the design is to bring that brain to life visually. Here's some decisions we made based on Elixir's Brain
Safe and supportive gym
The logo’s connected "X" and "I" represent support and unity, reinforcing Elixir’s mission to foster connection over competition.
Strength in femininity
We used playful type and custom icons to balance softness with strength, communicating energy without leaning too hard into clichés.
Fun AND empowering
Visuals are bright and full of personality, but structured with purpose. The brand feels like a celebration, not a gimmick.
The Colour Palette
The colour palette combines warm pinks and peaches with energetic oranges and yellows to reflect joy, warmth, and strength. The visuals needed to feel energising without being overwhelming.
Together, these tones give Elixir its signature glow which is bright, welcoming, and full of personality.
