DEEP WAVE
BRAND IDENTITY DESIGN / LOGO DESIGN / SOCIAL MEDIA DESIGN
Deep Wave is a veteran owned red light therapy business offering convenient and affordable treatments for the body and mind. They focus on making the experience relaxing, and all of their treatments are backed with scientific evidence
About the Business
The Focus:
-
To build a visual identity that reflected Deep Wave's values of accessibility, affordability and wellness
-
Create a warm and welcoming yet stand out, modern logo design
CLICK TO DISCOVER
The entire logo design has a wave effect to bring more interest to the design and grab attention
The small red star paired with the word 'wave' to ensure it feels more like a red light wave, not water wave
The small red star paired with the word 'wave' to ensure it feels more like a red light wave, not water wave
The entire logo design has a wave effect to bring more interest to the design and grab attention
CLICK TO DISCOVER
The entire logo design has a wave effect to bring more interest to the design and grab attention
The small red star paired with the word 'wave' to ensure it feels more like a red light wave, not water wave
The Colour Palette
The warmer white tone replicates the feeling of comfort and relaxation that is provided in the service. Paired with the dark charcoal gives a modern and edgy effect.
Red was the obvious choice for a red light therapy business, however red is also the universal representative of courage, passion and strength. These felt particularly representative of Deep Wave as a veteran owned business.
I enjoyed every part of this process! The designs are exactly what I was looking for and now I’m excited to show Deep Wave to the world. I came out of the project with a much more targeted approach to my business.
