CASHYST
BRAND IDENTITY DESIGN / LOGO DESIGN / STATIONERY DESIGN
Cashyst are a licensed private investigation firm specialising in the research and recovery of unclaimed money across the United States. We wanted to position Cashyst as a trustworthy business as well as represent stability and their client-centric approach
About the Business
The Focus
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To build a visual identity that balanced professionalism and welcoming feelings
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Aim for modern simplicity without losing out on friendliness
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Build visuals that were flexible and felt trustworthy
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The Colour Palette
With this colour palette there’s a balance of modern and calming. The warmer colours add an inviting touch, making Cashyst feel approachable and friendly, which can be essential for clients who may be in a sensitive situation.
The bolder, more modern tones help convey professionalism and trust while also being associated with money without copying the competitors. This allows Cashyst to stand out in the space while resonating with the target audience
Robin and her brain are amazing! She took the information given and created a brand that really converts and sticks in the eyes of customers.
