CASHYST
BRAND DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN
AWARD WINNING PROJECT
The Project
Cashyst is a licensed private investigation firm that helps individuals recover unclaimed money across the U.S.
The goal was to create a visual identity that felt trustworthy, approachable, and modern; something that set them apart from corporate competitors while still feeling secure and professional.
Cashyst's Brain
Every brand has a brain: its own personality, perspective, and way of showing up. The job of the design is to bring that brain to life visually. Here's some decisions we made based on Cashyst's Brain
Cashyst WANT to help
We paired a nostalgic serif with a friendly modern font and used the tagline “Helping you heal, finding your funds” to reinforce the brand’s role as a reassuring presence in a tough time.
They're friendly AND professional
To avoid the sterile look of most financial brands, we leaned into soft curves, gentle serif edges & colours that balance fresh with confidence.
Unique Selling Point
The brandmark combines a smile, a dollar sign, and an anchor to represent positive outcomes, financial recovery, and stability.
The Colour Palette
The colour palette balances modern boldness with a sense of care. We paired uplifting tones like Fresh Lime and Autumn Spice with deeper, grounded colours like Midnight and Deep Forest.
This mix allows Cashyst to look professional while still feeling approachable, with warmth that resonates with clients navigating personal financial matters.
Award Winning Project
Cashyst’s visual identity was celebrated at the ODA Online Design Awards, winning Gold in two categories; Brand Identity and Brand Collateral.
Cashyst was built on clarity, care, and trust. Seeing that quiet, thoughtful approach get recognised felt like a win not just for the design, but for what it stood for.
Robin and her brain are amazing! She took the information given and created a brand that really converts and sticks in the eyes of customers.
