BLUE POPPY
BRAND IDENTITY DESIGN / LOGO DESIGN / PRINT DESIGN
Blue Poppy is a Nigerian skincare brand on a mission to provide innovative products designed to enhance African skin. We wanted this brand identity to be bold & fun while promoting self care, and celebrate the sister relationship of the owners Ebi & Sei
ABOUT THE BUSINESS
THE FOCUS
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Position Blue Poppy as a simple, clean, and sustainable brand
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Prioritise simple terminology & design
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Use visuals to mirror the brand's simplicity
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Clarify Blue Poppy as a solution to consumer confusion
CLICK TO DISCOVER
We added a manipulated type on the B & the Y to symbolise the Blue Poppy shopping experience being fun from beginning to end
Pairing this all with a teal green to represent freshness and to represent sustainability while avoiding a cliche green
The umlaut became an iconic part of their brand from their previous identity so we carried this through to the rebrand for brand recognition
The overall mixed typeface brings a unique flare to the design to seamlessly blend fun with professionalism
the color palette
This colour palette was strategically chosen with the brand values, mission and goals in mind.
The blue tones allow for feelings of freshness and represent the sustainability of the business.
The pink tones symbolise the owners of the business, who are two sisters.
The combination of the blue & pink which traditionally are opposite but pair well, represent the two sisters with different skin types that created a product to work for both of them.
We have really enjoyed working with Robin. We appreciated the seamless experience. We felt heard and we can tell that Robin really put her heart into our project. She translated our brand values and mission really well and she was a great communicator. We can't wait to work with her again.
- BLUE POPPY
