BLUE POPPY
BRAND DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN, PACKAGING DESIGN
currently expanding the brand ✸ updates coming soon ✸
The Project
Blue Poppy is a Nigerian skincare brand founded by two sisters on a mission to make skincare feel simple, effective, and empowering. This identity was designed to be bold but clean, promoting self-care while avoiding overwhelm.
Every design decision focused on making the brand feel clear, confident, and trustworthy, helping Blue Poppy stand out as the easy choice in such a saturated market.
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We have really enjoyed working with Robin. We appreciated the seamless experience. We felt heard and we can tell that Robin really put her heart into our project. She translated our brand values and mission really well and she was a great communicator. We can't wait to work with her again.
Ebi & Sei, Blue Poppy
The Colour Palette
We blended blue (from the name Blue Poppy) with green (to represent their value of sustainability) to create a teal that feels fresh but grounded.
A soft pink was added to represent the two sister founders: opposite skin needs, one shared solution. The palette reflects harmony in contrast, just like their products.
Blue Poppy's Brain
Every brand has a brain: its own personality, perspective, and way of showing up. The job of the design is to bring that brain to life visually. Here's some decisions we made based on Blue Poppy's Brain
Shopping Experience
We used a combination font with a playful Y and B to reflect the shopping experience: fun from beginning to end.
Brand Recognition
We carried over the umlaut for brand recognition and a B that subtly nods to a butterfly; both a callback to the original brand.
Unique Selling Point
Clean layouts were used to reduce consumer overwhelm, helping the brand feel simple and confident in a saturated space.
