elixir
BRAND IDENTITY DESIGN / LOGO DESIGN / SOCIAL MEDIA DESIGN
Elixir is female focused gym dedicated to empowering women through efficient fitness sessions, fostering a supportive community, and providing education to unlock their inner strength and lead a healthier, happier life. This visual identity needed to be fun, welcoming and playful
About the Business
The Focus:
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To create a feminine focused visual identity that balances playful and strong
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Create a visual identity that is welcoming to help new gym-goers feel comfortable
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Design icons and illustrations that are playful
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The connection between the X and I in the name signify support and unity and make the logo design more unique & stands out from competitors
The pink shades used are linked to feelings of femininity, love, and compassion.
The Colour Palette
The soft and subtle peach tone is associated with qualities like warmth, approachability, and comfort to help create a welcoming environment. The two pink shades are linked to feelings of femininity, love, and compassion.
Gold is a colour of prestige, success, and achievement. It can signify excellence and reward. By incorporating this colour, it suggests that it's a place where women can achieve their fitness goals and be celebrated for their accomplishments. The orange tone is associated with enthusiasm, energy, and vitality
